News Digest

Arizona Grants Genius Sports Temporary Sports Betting License

Genius Sports Limited, the official data, technology and commercial partner that powers the ecosystem connecting sports, betting and media, has announced that it has been granted a Temporary Event Wagering Supplier license by the Arizona Department of Gaming.

With the addition of Arizona, Genius Sports is now authorized to operate in 16 U.S. states, powering award-winning official data, streaming, and marketing solutions for leading sportsbooks and lotteries. Genius’ Arizona licensure follows quickly on its recent announcement of certification in Wyoming. Genius partners BetMGM, DraftKings, and FanDuel have also received licenses to begin operating in Arizona upon the launch.

“With each state that launches gaming operations, the North American market comes closer to realizing its enormous potential,” said Mark Locke, CEO of Genius Sports. “Our team is ready to get started in Arizona on day one and is excited to join our sportsbook partners in creating the most immersive, compelling fan experiences imaginable for the sports fans of Arizona.”

IMG ARENA Joins Sports Betting Integrity Body IBIA

The International Betting Integrity Association (IBIA) has announced that IMG ARENA, a leading sports betting service provider and content hub has become as an associate member of the association.

Leaders in their respective fields, the move will see the two organizations strengthen their engagement on betting integrity and sports data distribution. Associate membership is open to businesses or organizations that share similar values to IBIA and its members on sporting integrity and related betting issues.

“We are thrilled to become an associate member of the IBIA. We are committed to protecting the integrity of sport and have had a consistent position and commitment to distribution of official content since our launch in 2012” said Freddie Longe, EVP and Managing Director of IMG ARENA. He added: “The IBIA is a leading global voice on integrity for the licensed sports betting industry and we are proud to develop our partnership further in support of our shared vision.”

Khalid Ali, CEO of IBIA, added that the “move is natural progression following an increasing engagement between IMG ARENA and IBIA on betting and integrity issues. It acknowledges the growing importance of sports data to IBIA’s regulated betting operators and the benefits both parties see from closer cooperation. IBIA values IMG ARENA’s contribution to the protection of the integrity of sporting events and the related sports data rights that it distributes globally. The association looks forward to building upon our existing relationship and widening our engagement activities.”  

The IBIA membership structure has been altered from the previous two category structure of betting operator and affiliate member classifications to a new three category structure of betting operator members, associate members, and strategic partners. The new structure better reflects the association’s widening international multi-sector engagement activity.

bet365 Agrees to Deal with Spotlight Sports Group

Spotlight Sports Group has announced a new three-year agreement with bet365 to supply the sports betting giant with expanded international horseracing content via the recently launched Superfeed content engine. The new deal will allow bet365 to increase its horseracing content offering with key data from US and French racing.

With Superfeed, customers can access Racing Post data and content from all major international racing territories. The single integration feed includes information familiar to those who use a British or Irish race card, including silks, form, comments, verdicts and star ratings.

The new agreement means customers across all of bet365’s domains, including those licensed across North America, have access to the best Racing Post content to create a distinctive betting experience for bet365’s customers.

Industry Leaders Sportradar and Kambi Extend US Betting Partnership for Five Years

Sportradar, the leading global sports technology company creating immersive experiences for sports fans and bettors, and Kambi, the leading global sports betting supplier, has announced a five-year extension to their wide-ranging betting partnership. The deal reestablishes Sportradar as Kambi’s exclusive supplier of NBA, NHL, MLB, and college sports data in the US market. Kambi, the leading platform provider to sportsbooks in the US, has been a Sportradar partner since sports betting became legal in the US in 2018.

Under the terms of the new deal, Sportradar will continue to provide Kambi its pre-match score data, which all Kambi’s US partners will use across sports. Sportradar will also supply Kambi with its live score data as well as its content solutions, including Live Match Trackers, for major US sports. Sportradar’s best-in-class content solutions are purpose-built to drive deeper fan engagement, in addition to customer acquisition and retention for operators. Combined, these products and services are essential for running and growing a successful sportsbook.

“Providing our partners and their customers with best-in-class sports betting experiences requires the integration of high-quality, rapid data, and this long-term agreement provides us with a fantastic platform upon which to continue delivering on our partners’ ambitions,” said Jamie Mckittrick, Kambi’s Vice President of Commercial Operations.